[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings":3},{"id":4,"title":5,"body":6,"category":2213,"code_examples":2214,"demos":2214,"description":2215,"extension":2216,"meta":2217,"navigation":2214,"order":2218,"path":2219,"seo":2220,"sitemap":2226,"stem":2228,"tags":2229,"toc":2233,"videos":2214,"__hash__":2234},"docsEn\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings.md","Conversion Settings Configuration - Ad Optimization",{"type":7,"value":8,"toc":2187},"minimark",[9,12,17,26,29,34,45,48,53,60,309,322,363,375,379,382,404,415,424,430,433,451,455,460,499,518,522,530,564,567,576,579,596,608,612,630,641,656,658,662,666,673,946,950,963,1341,1364,1368,1377,1634,1651,1655,1666,1911,1921,1923,1927,1933,1937,1940,1951,2016,2020,2023,2045,2057,2092,2094,2098,2104,2111,2131,2135,2147,2149,2153,2156,2181],[10,11],"hr",{},[13,14,16],"h1",{"id":15},"conversion-settings-configuration","Conversion Settings Configuration",[18,19,20,21,25],"p",{},"The ",[22,23,24],"strong",{},"Conversion Settings"," page allows you to control how Konektor reports events\u002Fconversions back to ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) when a Lead status changes.",[18,27,28],{},"This feature is very powerful for optimizing ads based on real results (Purchase\u002FClosing) rather than just WA button clicks.",[30,31,33],"h2",{"id":32},"_1-event-mapping","1. Event Mapping",[18,35,36,37,40,41,44],{},"Konektor uses ",[22,38,39],{},"Target Status"," logic to report conversions. The system no longer relies on \"status changes\" (e.g., A to B), but instead looks at the ",[22,42,43],{},"Final Status"," of the Lead.",[18,46,47],{},"This means as soon as a Lead reaches a specific status (whether upon initial entry or during an update), Konektor will send the corresponding event for that status to the ad platforms.",[49,50,52],"h3",{"id":51},"default-mapping-type-sales","Default Mapping (Type: Sales)",[18,54,55,56,59],{},"The following is the standard mapping used by the system based on ",[22,57,58],{},"Lead Status",":",[61,62,63,85],"table",{},[64,65,66],"thead",{},[67,68,69,73,76,79,82],"tr",{},[70,71,58],"th",{"align":72},"left",[70,74,75],{"align":72},"Meta Event",[70,77,78],{"align":72},"Google (GA4) Event",[70,80,81],{"align":72},"TikTok Event",[70,83,84],{"align":72},"LinkedIn Event",[86,87,88,111,130,150,169,188,206,225,243,261,289],"tbody",{},[67,89,90,97,100,105,108],{},[91,92,93],"td",{"align":72},[94,95,96],"code",{},"pageview",[91,98,99],{"align":72},"PageView",[91,101,102],{"align":72},[94,103,104],{},"page_view",[91,106,107],{"align":72},"ViewContent",[91,109,110],{"align":72},"PAGE_VIEW",[67,112,113,118,121,126,128],{},[91,114,115],{"align":72},[94,116,117],{},"new",[91,119,120],{"align":72},"AddToCart",[91,122,123],{"align":72},[94,124,125],{},"generate_lead",[91,127,107],{"align":72},[91,129,110],{"align":72},[67,131,132,137,140,145,147],{},[91,133,134],{"align":72},[94,135,136],{},"contacted",[91,138,139],{"align":72},"Contact",[91,141,142],{"align":72},[94,143,144],{},"working_lead",[91,146,139],{"align":72},[91,148,149],{"align":72},"CONTACT",[67,151,152,157,160,164,166],{},[91,153,154],{"align":72},[94,155,156],{},"responded",[91,158,159],{"align":72},"Lead",[91,161,162],{"align":72},[94,163,144],{},[91,165,159],{"align":72},[91,167,168],{"align":72},"LEAD",[67,170,171,176,178,183,185],{},[91,172,173],{"align":72},[94,174,175],{},"qualified",[91,177,159],{"align":72},[91,179,180],{"align":72},[94,181,182],{},"qualify_lead",[91,184,159],{"align":72},[91,186,187],{"align":72},"QUALIFIED_LEAD",[67,189,190,195,198,202,204],{},[91,191,192],{"align":72},[94,193,194],{},"hot",[91,196,197],{"align":72},"SubmitApplication",[91,199,200],{"align":72},[94,201,144],{},[91,203,197],{"align":72},[91,205,187],{"align":72},[67,207,208,213,216,220,222],{},[91,209,210],{"align":72},[94,211,212],{},"proposal",[91,214,215],{"align":72},"InitiateCheckout",[91,217,218],{"align":72},[94,219,144],{},[91,221,215],{"align":72},[91,223,224],{"align":72},"REQUEST_QUOTE",[67,226,227,232,235,239,241],{},[91,228,229],{"align":72},[94,230,231],{},"negotiation",[91,233,234],{"align":72},"AddPaymentInfo",[91,236,237],{"align":72},[94,238,144],{},[91,240,234],{"align":72},[91,242,224],{"align":72},[67,244,245,250,252,257,259],{},[91,246,247],{"align":72},[94,248,249],{},"invoice",[91,251,234],{"align":72},[91,253,254],{"align":72},[94,255,256],{},"add_payment_info",[91,258,234],{"align":72},[91,260,224],{"align":72},[67,262,263,268,273,280,284],{},[91,264,265],{"align":72},[94,266,267],{},"won",[91,269,270],{"align":72},[22,271,272],{},"Purchase",[91,274,275],{"align":72},[22,276,277],{},[94,278,279],{},"purchase",[91,281,282],{"align":72},[22,283,272],{},[91,285,286],{"align":72},[22,287,288],{},"PURCHASE",[67,290,291,296,299,304,307],{},[91,292,293],{"align":72},[94,294,295],{},"lost",[91,297,298],{"align":72},"LeadLost",[91,300,301],{"align":72},[94,302,303],{},"close_unconvert_lead",[91,305,306],{"align":72},"-",[91,308,306],{"align":72},[310,311,313],"info",{"title":312},"Status lost",[18,314,315,316,318,319,321],{},"Meta and TikTok have no standard event for a lost lead. Konektor sends the custom\nevent ",[94,317,298],{}," to Meta. Use it for exclusion audiences, not for optimization.\nTikTok and LinkedIn receive no event for the ",[94,320,295],{}," status.",[323,324,326],"warning",{"title":325},"Status pageview vs new",[327,328,329,345],"ul",{},[330,331,332,337,338,341,342,344],"li",{},[22,333,334,336],{},[94,335,96],{}," (Visitor)",": Used when the tracker (",[94,339,340],{},"track.min.js",") detects an initial visit. This status triggers the ",[22,343,99],{}," event (if enabled\u002Fmapped).",[330,346,347,352,353,356,357,359,360,362],{},[22,348,349,351],{},[94,350,117],{}," (Lead)",": Used when a visitor takes a real action (like clicking a WhatsApp Rotator). This status ",[22,354,355],{},"will send the first conversion"," (usually ",[94,358,107],{}," or ",[94,361,139],{},").",[310,364,366],{"title":365},"Note",[18,367,368,369,372,373,362],{},"Events are only sent ",[22,370,371],{},"once"," per event category (e.g., a Purchase event is only sent once even if the status is updated multiple times to ",[94,374,267],{},[49,376,378],{"id":377},"google-ads-ga4-vs-ads-api","Google Ads: GA4 vs Ads API",[18,380,381],{},"Konektor supports two Google reporting paths:",[327,383,384,390],{},[330,385,386,389],{},[22,387,388],{},"GA4",": Events go to GA4 and you import them into Google Ads.",[330,391,392,395,396,399,400,403],{},[22,393,394],{},"Ads API",": Events go directly to Google Ads through ",[22,397,398],{},"Direct Google Ads API (Advanced)"," using an ",[22,401,402],{},"Action ID",".",[18,405,406,407,410,411,414],{},"If you use Ads API, the system uses the ",[22,408,409],{},"default Action ID"," from the Google Pixel first. In Conversion Settings, you only need to fill a ",[22,412,413],{},"per-status Action ID override"," when you want to replace the Action ID for a specific status. GA4 mapping still lives in the Google (GA4) column.",[310,416,418],{"title":417},"Conversion Label",[18,419,420,421,403],{},"Conversion Label is only used for online tags (e.g., GTM). Ads API mode ",[22,422,423],{},"does not use Conversion Label",[18,425,426,429],{},[22,427,428],{},"Recommendation",": use Ads API for bidding optimization and GA4 for additional analytics.",[18,431,432],{},"Official references:",[327,434,435,444],{},[330,436,437],{},[438,439,443],"a",{"href":440,"rel":441},"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fapi\u002Fdocs\u002Fconversions\u002Fupload-offline?hl=en",[442],"nofollow","Upload offline conversions (Google Ads API)",[330,445,446],{},[438,447,450],{"href":448,"rel":449},"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fapi\u002Fdocs\u002Fconversions\u002Fupload-online?hl=en",[442],"Upload online conversions (Google Ads API)",[49,452,454],{"id":453},"how-to-find-action-id-direct-google-ads-api","How to find Action ID (Direct Google Ads API)",[18,456,457,458,403],{},"Use these steps when you use Ads API and need ",[22,459,402],{},[461,462,463,476,483,486],"ol",{},[330,464,465,466,469,470,469,473,403],{},"Open ",[22,467,468],{},"Google Ads"," → ",[22,471,472],{},"Goals",[22,474,475],{},"Conversions",[330,477,478,479,482],{},"Click the ",[22,480,481],{},"Conversion Action"," you want to use.",[330,484,485],{},"On the details page, look at the URL in your browser.",[330,487,488,489,492,493,496,497,403],{},"Find the parameter ",[22,490,491],{},"ctId=123456789",". The number after ",[22,494,495],{},"ctId"," is the ",[22,498,402],{},[323,500,502],{"title":501},"Do not confuse these values",[18,503,504,505,507,508,511,512,514,515,403],{},"The Action ID comes from ",[94,506,495],{}," in the conversion action details URL. It is not the ",[22,509,510],{},"Conversion ID"," and not the ",[22,513,417],{}," shown in ",[22,516,517],{},"Tag setup",[49,519,521],{"id":520},"how-to-find-conversion-id-and-conversion-label-google-ads","How to find Conversion ID and Conversion Label (Google Ads)",[18,523,524,525,527,528,403],{},"Use these steps when you install online tags (GTM or gtag) and need ",[22,526,510],{}," and ",[22,529,417],{},[461,531,532,540,544,549,556],{},[330,533,465,534,469,536,469,538,403],{},[22,535,468],{},[22,537,472],{},[22,539,475],{},[330,541,478,542,482],{},[22,543,481],{},[330,545,546,547,403],{},"Go to ",[22,548,517],{},[330,550,551,552,555],{},"Choose ",[22,553,554],{},"Tag Manager"," (or your preferred installation method).",[330,557,558,559,527,561,563],{},"Copy the ",[22,560,510],{},[22,562,417],{}," shown there.",[18,565,566],{},"Official Google doc:",[327,568,569],{},[330,570,571],{},[438,572,575],{"href":573,"rel":574},"https:\u002F\u002Fsupport.google.com\u002Ftagmanager\u002Fanswer\u002F6105160?hl=en",[442],"Google Ads conversions (Tag Manager)",[18,577,578],{},"Example:",[327,580,581,589],{},[330,582,583,585,586],{},[22,584,510],{},": ",[94,587,588],{},"1234567890",[330,590,591,585,593],{},[22,592,417],{},[94,594,595],{},"AbCdEfGhIjKlMnOpQrSt",[310,597,599],{"title":598},"Ads API note",[18,600,601,602,604,605,607],{},"If you use ",[22,603,398],{},", the system uses an ",[22,606,402],{},". You can use one default Action ID in the Google Pixel, then add per-status overrides only when needed. Conversion Label is only required for online tags.",[49,609,611],{"id":610},"custom-event-names","Custom Event Names",[18,613,614,618,619,621,622,625,626,629],{},[438,615,616],{"href":616,"rel":617},"https:\u002F\u002Fguide.konektor.id\u002Fembed\u002Fcmkutwsnr1zj712hhott4wx3s?embed_v=2",[442],"\nYou can change the standard event names above (e.g., change ",[94,620,272],{}," to ",[94,623,624],{},"Closing",") via the ",[22,627,628],{},"Conversion Settings > Custom Event Mapping"," menu.",[631,632,634],"tip",{"title":633},"Disable Event",[18,635,636,637,640],{},"If you want to stop sending events for a specific status, select the ",[22,638,639],{},"dont_send"," option in the custom mapping dropdown. The system will skip processing for that event.",[310,642,644],{"title":643},"When the Action ID override field appears",[18,645,20,646,649,650,652,653,655],{},[22,647,648],{},"Google Ads (Action ID)"," field in Conversion Settings only appears when the Google Pixel is active in ",[22,651,394],{}," mode. If the Google Pixel is still using ",[22,654,388],{}," mode, the Action ID override field stays hidden.",[10,657],{},[30,659,661],{"id":660},"_2-platform-standard-events","2. Platform Standard Events",[49,663,665],{"id":664},"meta-pixel-standard-events","Meta Pixel Standard Events",[18,667,668,669,59],{},"When creating custom mappings, you can choose from all ",[438,670,665],{"href":671,"rel":672},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocs\u002Fmeta-pixel\u002Freference",[442],[61,674,675,688],{},[64,676,677],{},[67,678,679,682,685],{},[70,680,681],{"align":72},"Event",[70,683,684],{"align":72},"Description",[70,686,687],{"align":72},"Use Case",[86,689,690,701,713,725,737,750,761,773,785,797,809,821,834,845,858,871,882,895,908,920,933],{},[67,691,692,697,699],{},[91,693,694],{"align":72},[22,695,696],{},"Core Conversion",[91,698],{"align":72},[91,700],{"align":72},[67,702,703,707,710],{},[91,704,705],{"align":72},[94,706,272],{},[91,708,709],{"align":72},"Purchase completed",[91,711,712],{"align":72},"Final checkout\u002Fpayment",[67,714,715,719,722],{},[91,716,717],{"align":72},[94,718,159],{},[91,720,721],{"align":72},"Sign up completed",[91,723,724],{"align":72},"Form submissions",[67,726,727,731,734],{},[91,728,729],{"align":72},[94,730,139],{},[91,732,733],{"align":72},"Contact initiated",[91,735,736],{"align":72},"WhatsApp, phone, chat",[67,738,739,744,747],{},[91,740,741],{"align":72},[94,742,743],{},"CompleteRegistration",[91,745,746],{"align":72},"Registration completed",[91,748,749],{"align":72},"Account creation",[67,751,752,757,759],{},[91,753,754],{"align":72},[22,755,756],{},"Shopping Events",[91,758],{"align":72},[91,760],{"align":72},[67,762,763,767,770],{},[91,764,765],{"align":72},[94,766,234],{},[91,768,769],{"align":72},"Payment info added",[91,771,772],{"align":72},"Pre-checkout step",[67,774,775,779,782],{},[91,776,777],{"align":72},[94,778,120],{},[91,780,781],{"align":72},"Added to cart",[91,783,784],{"align":72},"Product interest",[67,786,787,792,795],{},[91,788,789],{"align":72},[94,790,791],{},"AddToWishlist",[91,793,794],{"align":72},"Added to wishlist",[91,796,784],{"align":72},[67,798,799,803,806],{},[91,800,801],{"align":72},[94,802,215],{},[91,804,805],{"align":72},"Started checkout",[91,807,808],{"align":72},"Checkout intent",[67,810,811,815,818],{},[91,812,813],{"align":72},[94,814,107],{},[91,816,817],{"align":72},"Viewed page\u002Fproduct",[91,819,820],{"align":72},"Product views",[67,822,823,828,831],{},[91,824,825],{"align":72},[94,826,827],{},"Search",[91,829,830],{"align":72},"Performed search",[91,832,833],{"align":72},"Search queries",[67,835,836,841,843],{},[91,837,838],{"align":72},[22,839,840],{},"Subscription Events",[91,842],{"align":72},[91,844],{"align":72},[67,846,847,852,855],{},[91,848,849],{"align":72},[94,850,851],{},"StartTrial",[91,853,854],{"align":72},"Started free trial",[91,856,857],{"align":72},"Trial signups",[67,859,860,865,868],{},[91,861,862],{"align":72},[94,863,864],{},"Subscribe",[91,866,867],{"align":72},"Subscribed to service",[91,869,870],{"align":72},"Subscription conversions",[67,872,873,878,880],{},[91,874,875],{"align":72},[22,876,877],{},"Service Events",[91,879],{"align":72},[91,881],{"align":72},[67,883,884,889,892],{},[91,885,886],{"align":72},[94,887,888],{},"Schedule",[91,890,891],{"align":72},"Booked appointment",[91,893,894],{"align":72},"Appointment booking",[67,896,897,902,905],{},[91,898,899],{"align":72},[94,900,901],{},"FindLocation",[91,903,904],{"align":72},"Searched for location",[91,906,907],{"align":72},"Store locator",[67,909,910,914,917],{},[91,911,912],{"align":72},[94,913,197],{},[91,915,916],{"align":72},"Submitted application",[91,918,919],{"align":72},"Applications",[67,921,922,927,930],{},[91,923,924],{"align":72},[94,925,926],{},"CustomizeProduct",[91,928,929],{"align":72},"Customized product",[91,931,932],{"align":72},"Product customization",[67,934,935,940,943],{},[91,936,937],{"align":72},[94,938,939],{},"Donate",[91,941,942],{"align":72},"Made donation",[91,944,945],{"align":72},"Donations",[49,947,949],{"id":948},"google-analytics-4-ga4-recommended-events","Google Analytics 4 (GA4) Recommended Events",[18,951,952,953,958,959,962],{},"Konektor supports all ",[438,954,957],{"href":955,"rel":956},"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fga4\u002Freference\u002Fevents",[442],"GA4 Recommended Events",". GA4 events use ",[22,960,961],{},"lowercase with underscores"," format:",[61,964,965,975],{},[64,966,967],{},[67,968,969,971,973],{},[70,970,681],{"align":72},[70,972,684],{"align":72},[70,974,687],{"align":72},[86,976,977,988,1000,1012,1024,1037,1049,1062,1073,1084,1095,1106,1119,1132,1145,1158,1171,1183,1194,1207,1218,1230,1241,1254,1267,1278,1291,1304,1315,1328],{},[67,978,979,984,986],{},[91,980,981],{"align":72},[22,982,983],{},"Lead Lifecycle Events",[91,985],{"align":72},[91,987],{"align":72},[67,989,990,994,997],{},[91,991,992],{"align":72},[94,993,125],{},[91,995,996],{"align":72},"Lead generated",[91,998,999],{"align":72},"Form submission, first contact",[67,1001,1002,1006,1009],{},[91,1003,1004],{"align":72},[94,1005,182],{},[91,1007,1008],{"align":72},"Lead qualified",[91,1010,1011],{"align":72},"Lead scoring threshold",[67,1013,1014,1018,1021],{},[91,1015,1016],{"align":72},[94,1017,144],{},[91,1019,1020],{"align":72},"Lead being worked",[91,1022,1023],{"align":72},"Follow-up in progress",[67,1025,1026,1031,1034],{},[91,1027,1028],{"align":72},[94,1029,1030],{},"close_convert_lead",[91,1032,1033],{"align":72},"Lead successfully closed",[91,1035,1036],{"align":72},"Deal won",[67,1038,1039,1043,1046],{},[91,1040,1041],{"align":72},[94,1042,303],{},[91,1044,1045],{"align":72},"Lead did not close",[91,1047,1048],{"align":72},"Deal lost",[67,1050,1051,1056,1059],{},[91,1052,1053],{"align":72},[94,1054,1055],{},"disqualify_lead",[91,1057,1058],{"align":72},"Lead disqualified",[91,1060,1061],{"align":72},"Not qualified",[67,1063,1064,1069,1071],{},[91,1065,1066],{"align":72},[22,1067,1068],{},"E-commerce Shopping",[91,1070],{"align":72},[91,1072],{"align":72},[67,1074,1075,1079,1081],{},[91,1076,1077],{"align":72},[94,1078,279],{},[91,1080,709],{"align":72},[91,1082,1083],{"align":72},"Transaction completed",[67,1085,1086,1091,1093],{},[91,1087,1088],{"align":72},[94,1089,1090],{},"add_to_cart",[91,1092,781],{"align":72},[91,1094,784],{"align":72},[67,1096,1097,1102,1104],{},[91,1098,1099],{"align":72},[94,1100,1101],{},"add_to_wishlist",[91,1103,794],{"align":72},[91,1105,784],{"align":72},[67,1107,1108,1113,1116],{},[91,1109,1110],{"align":72},[94,1111,1112],{},"remove_from_cart",[91,1114,1115],{"align":72},"Removed from cart",[91,1117,1118],{"align":72},"Cart abandonment",[67,1120,1121,1126,1129],{},[91,1122,1123],{"align":72},[94,1124,1125],{},"view_cart",[91,1127,1128],{"align":72},"Viewed cart",[91,1130,1131],{"align":72},"Cart review",[67,1133,1134,1139,1142],{},[91,1135,1136],{"align":72},[94,1137,1138],{},"view_item",[91,1140,1141],{"align":72},"Viewed product",[91,1143,1144],{"align":72},"Product page view",[67,1146,1147,1152,1155],{},[91,1148,1149],{"align":72},[94,1150,1151],{},"view_item_list",[91,1153,1154],{"align":72},"Viewed product list",[91,1156,1157],{"align":72},"Category page",[67,1159,1160,1165,1168],{},[91,1161,1162],{"align":72},[94,1163,1164],{},"select_item",[91,1166,1167],{"align":72},"Selected product",[91,1169,1170],{"align":72},"Product selection",[67,1172,1173,1178,1180],{},[91,1174,1175],{"align":72},[94,1176,1177],{},"begin_checkout",[91,1179,805],{"align":72},[91,1181,1182],{"align":72},"Checkout started",[67,1184,1185,1189,1191],{},[91,1186,1187],{"align":72},[94,1188,256],{},[91,1190,769],{"align":72},[91,1192,1193],{"align":72},"Payment step",[67,1195,1196,1201,1204],{},[91,1197,1198],{"align":72},[94,1199,1200],{},"add_shipping_info",[91,1202,1203],{"align":72},"Shipping info added",[91,1205,1206],{"align":72},"Shipping step",[67,1208,1209,1214,1216],{},[91,1210,1211],{"align":72},[94,1212,1213],{},"search",[91,1215,830],{"align":72},[91,1217,833],{"align":72},[67,1219,1220,1225,1228],{},[91,1221,1222],{"align":72},[94,1223,1224],{},"refund",[91,1226,1227],{"align":72},"Refund processed",[91,1229,1227],{"align":72},[67,1231,1232,1237,1239],{},[91,1233,1234],{"align":72},[22,1235,1236],{},"Promotion Events",[91,1238],{"align":72},[91,1240],{"align":72},[67,1242,1243,1248,1251],{},[91,1244,1245],{"align":72},[94,1246,1247],{},"view_promotion",[91,1249,1250],{"align":72},"Viewed promotion",[91,1252,1253],{"align":72},"Banner views",[67,1255,1256,1261,1264],{},[91,1257,1258],{"align":72},[94,1259,1260],{},"select_promotion",[91,1262,1263],{"align":72},"Selected promotion",[91,1265,1266],{"align":72},"Banner clicks",[67,1268,1269,1274,1276],{},[91,1270,1271],{"align":72},[22,1272,1273],{},"Account Events",[91,1275],{"align":72},[91,1277],{"align":72},[67,1279,1280,1285,1288],{},[91,1281,1282],{"align":72},[94,1283,1284],{},"login",[91,1286,1287],{"align":72},"User logged in",[91,1289,1290],{"align":72},"Login events",[67,1292,1293,1298,1301],{},[91,1294,1295],{"align":72},[94,1296,1297],{},"sign_up",[91,1299,1300],{"align":72},"User signed up",[91,1302,1303],{"align":72},"Registration",[67,1305,1306,1311,1313],{},[91,1307,1308],{"align":72},[22,1309,1310],{},"Engagement Events",[91,1312],{"align":72},[91,1314],{"align":72},[67,1316,1317,1322,1325],{},[91,1318,1319],{"align":72},[94,1320,1321],{},"share",[91,1323,1324],{"align":72},"Content shared",[91,1326,1327],{"align":72},"Social sharing",[67,1329,1330,1335,1338],{},[91,1331,1332],{"align":72},[94,1333,1334],{},"select_content",[91,1336,1337],{"align":72},"Content selected",[91,1339,1340],{"align":72},"Content engagement",[310,1342,1344],{"title":1343},"GA4 Event Format",[18,1345,1346,1347,1349,1350,1352,1353,1355,1356,1359,1360,1352,1362,362],{},"Note that GA4 uses ",[22,1348,961],{}," format (e.g., ",[94,1351,125],{},", ",[94,1354,1090],{},"), unlike Meta which uses ",[22,1357,1358],{},"PascalCase"," (e.g., ",[94,1361,159],{},[94,1363,120],{},[49,1365,1367],{"id":1366},"tiktok-events-api-standard-events","TikTok Events API Standard Events",[18,1369,952,1370,1374,1375,962],{},[438,1371,1367],{"href":1372,"rel":1373},"https:\u002F\u002Fbusiness-api.tiktok.com\u002Fportal\u002Fdocs?id=1741601162187777",[442],". TikTok Events use ",[22,1376,1358],{},[61,1378,1379,1389],{},[64,1380,1381],{},[67,1382,1383,1385,1387],{},[70,1384,681],{"align":72},[70,1386,684],{"align":72},[70,1388,687],{"align":72},[86,1390,1391,1402,1413,1423,1433,1443,1453,1465,1476,1487,1498,1509,1519,1530,1543,1553,1564,1576,1586,1598,1609,1621],{},[67,1392,1393,1398,1400],{},[91,1394,1395],{"align":72},[22,1396,1397],{},"E-commerce Events",[91,1399],{"align":72},[91,1401],{"align":72},[67,1403,1404,1408,1411],{},[91,1405,1406],{"align":72},[94,1407,272],{},[91,1409,1410],{"align":72},"Payment completed",[91,1412,1083],{"align":72},[67,1414,1415,1419,1421],{},[91,1416,1417],{"align":72},[94,1418,120],{},[91,1420,781],{"align":72},[91,1422,784],{"align":72},[67,1424,1425,1429,1431],{},[91,1426,1427],{"align":72},[94,1428,791],{},[91,1430,794],{"align":72},[91,1432,784],{"align":72},[67,1434,1435,1439,1441],{},[91,1436,1437],{"align":72},[94,1438,215],{},[91,1440,1182],{"align":72},[91,1442,1182],{"align":72},[67,1444,1445,1449,1451],{},[91,1446,1447],{"align":72},[94,1448,234],{},[91,1450,769],{"align":72},[91,1452,1193],{"align":72},[67,1454,1455,1459,1462],{},[91,1456,1457],{"align":72},[94,1458,107],{},[91,1460,1461],{"align":72},"Page viewed",[91,1463,1464],{"align":72},"Page\u002Fproduct view",[67,1466,1467,1471,1474],{},[91,1468,1469],{"align":72},[94,1470,827],{},[91,1472,1473],{"align":72},"Search performed",[91,1475,833],{"align":72},[67,1477,1478,1483,1485],{},[91,1479,1480],{"align":72},[22,1481,1482],{},"Lead & Form Events",[91,1484],{"align":72},[91,1486],{"align":72},[67,1488,1489,1493,1496],{},[91,1490,1491],{"align":72},[94,1492,159],{},[91,1494,1495],{"align":72},"Form submitted",[91,1497,724],{"align":72},[67,1499,1500,1504,1507],{},[91,1501,1502],{"align":72},[94,1503,139],{},[91,1505,1506],{"align":72},"Contact occurred",[91,1508,736],{"align":72},[67,1510,1511,1515,1517],{},[91,1512,1513],{"align":72},[94,1514,743],{},[91,1516,746],{"align":72},[91,1518,749],{"align":72},[67,1520,1521,1525,1528],{},[91,1522,1523],{"align":72},[94,1524,197],{},[91,1526,1527],{"align":72},"Application submitted",[91,1529,919],{"align":72},[67,1531,1532,1537,1540],{},[91,1533,1534],{"align":72},[94,1535,1536],{},"ApplicationApproval",[91,1538,1539],{"align":72},"Application approved",[91,1541,1542],{"align":72},"Approval flows",[67,1544,1545,1549,1551],{},[91,1546,1547],{"align":72},[22,1548,840],{},[91,1550],{"align":72},[91,1552],{"align":72},[67,1554,1555,1559,1562],{},[91,1556,1557],{"align":72},[94,1558,851],{},[91,1560,1561],{"align":72},"Trial started",[91,1563,857],{"align":72},[67,1565,1566,1570,1573],{},[91,1567,1568],{"align":72},[94,1569,864],{},[91,1571,1572],{"align":72},"Subscription made",[91,1574,1575],{"align":72},"Subscriptions",[67,1577,1578,1582,1584],{},[91,1579,1580],{"align":72},[22,1581,877],{},[91,1583],{"align":72},[91,1585],{"align":72},[67,1587,1588,1592,1595],{},[91,1589,1590],{"align":72},[94,1591,888],{},[91,1593,1594],{"align":72},"Appointment booked",[91,1596,1597],{"align":72},"Appointments",[67,1599,1600,1604,1607],{},[91,1601,1602],{"align":72},[94,1603,901],{},[91,1605,1606],{"align":72},"Location searched",[91,1608,907],{"align":72},[67,1610,1611,1615,1618],{},[91,1612,1613],{"align":72},[94,1614,926],{},[91,1616,1617],{"align":72},"Product customized",[91,1619,1620],{"align":72},"Product config",[67,1622,1623,1628,1631],{},[91,1624,1625],{"align":72},[94,1626,1627],{},"Download",[91,1629,1630],{"align":72},"Download clicked",[91,1632,1633],{"align":72},"App downloads",[631,1635,1637],{"title":1636},"TikTok Event Names",[18,1638,1639,1640,1642,1643,1352,1645,1647,1648,403],{},"TikTok uses ",[22,1641,1358],{}," format like Meta (e.g., ",[94,1644,272],{},[94,1646,120],{},"). Make sure to use the exact event names as they are ",[22,1649,1650],{},"case-sensitive",[49,1652,1654],{"id":1653},"linkedin-conversions-api-events","LinkedIn Conversions API Events",[18,1656,952,1657,1662,1663,962],{},[438,1658,1661],{"href":1659,"rel":1660},"https:\u002F\u002Fwww.linkedin.com\u002Fhelp\u002Flms\u002Fanswer\u002Fa423304",[442],"LinkedIn Conversion Categories",". LinkedIn uses ",[22,1664,1665],{},"UPPERCASE",[61,1667,1668,1679],{},[64,1669,1670],{},[67,1671,1672,1674,1676],{},[70,1673,681],{"align":72},[70,1675,684],{"align":72},[70,1677,1678],{"align":72},"Objective",[86,1680,1681,1692,1703,1714,1725,1737,1749,1760,1771,1781,1793,1805,1817,1828,1840,1852,1863,1875,1887,1898],{},[67,1682,1683,1688,1690],{},[91,1684,1685],{"align":72},[22,1686,1687],{},"Conversion Events",[91,1689],{"align":72},[91,1691],{"align":72},[67,1693,1694,1698,1700],{},[91,1695,1696],{"align":72},[94,1697,288],{},[91,1699,1083],{"align":72},[91,1701,1702],{"align":72},"Conversion",[67,1704,1705,1710,1712],{},[91,1706,1707],{"align":72},[94,1708,1709],{},"ADD_TO_CART",[91,1711,781],{"align":72},[91,1713,1702],{"align":72},[67,1715,1716,1721,1723],{},[91,1717,1718],{"align":72},[94,1719,1720],{},"START_CHECKOUT",[91,1722,805],{"align":72},[91,1724,1702],{"align":72},[67,1726,1727,1732,1735],{},[91,1728,1729],{"align":72},[94,1730,1731],{},"SIGN_UP",[91,1733,1734],{"align":72},"Account created",[91,1736,1702],{"align":72},[67,1738,1739,1744,1747],{},[91,1740,1741],{"align":72},[94,1742,1743],{},"INSTALL",[91,1745,1746],{"align":72},"App installed",[91,1748,1702],{"align":72},[67,1750,1751,1756,1758],{},[91,1752,1753],{"align":72},[22,1754,1755],{},"Lead Events",[91,1757],{"align":72},[91,1759],{"align":72},[67,1761,1762,1766,1768],{},[91,1763,1764],{"align":72},[94,1765,168],{},[91,1767,1495],{"align":72},[91,1769,1770],{"align":72},"Lead Gen",[67,1772,1773,1777,1779],{},[91,1774,1775],{"align":72},[94,1776,149],{},[91,1778,1506],{"align":72},[91,1780,159],{"align":72},[67,1782,1783,1788,1791],{},[91,1784,1785],{"align":72},[94,1786,1787],{},"BOOK_APPOINTMENT",[91,1789,1790],{"align":72},"Scheduled meeting",[91,1792,159],{"align":72},[67,1794,1795,1800,1803],{},[91,1796,1797],{"align":72},[94,1798,1799],{},"REQUEST_DEMO",[91,1801,1802],{"align":72},"Demo requested",[91,1804,159],{"align":72},[67,1806,1807,1812,1815],{},[91,1808,1809],{"align":72},[94,1810,1811],{},"DOWNLOAD",[91,1813,1814],{"align":72},"File downloaded",[91,1816,159],{"align":72},[67,1818,1819,1824,1826],{},[91,1820,1821],{"align":72},[22,1822,1823],{},"Consideration Events",[91,1825],{"align":72},[91,1827],{"align":72},[67,1829,1830,1835,1837],{},[91,1831,1832],{"align":72},[94,1833,1834],{},"VIEW_CONTENT",[91,1836,1461],{"align":72},[91,1838,1839],{"align":72},"Consideration",[67,1841,1842,1847,1850],{},[91,1843,1844],{"align":72},[94,1845,1846],{},"KEY_PAGE_VIEW",[91,1848,1849],{"align":72},"Key page viewed (pricing)",[91,1851,1839],{"align":72},[67,1853,1854,1859,1861],{},[91,1855,1856],{"align":72},[94,1857,1858],{},"SEARCH",[91,1860,1473],{"align":72},[91,1862,1839],{"align":72},[67,1864,1865,1870,1873],{},[91,1866,1867],{"align":72},[94,1868,1869],{},"SUBSCRIBE",[91,1871,1872],{"align":72},"Subscribed",[91,1874,1839],{"align":72},[67,1876,1877,1882,1885],{},[91,1878,1879],{"align":72},[94,1880,1881],{},"SAVE",[91,1883,1884],{"align":72},"Saved for later",[91,1886,1839],{"align":72},[67,1888,1889,1894,1896],{},[91,1890,1891],{"align":72},[22,1892,1893],{},"Other",[91,1895],{"align":72},[91,1897],{"align":72},[67,1899,1900,1905,1908],{},[91,1901,1902],{"align":72},[94,1903,1904],{},"OTHER",[91,1906,1907],{"align":72},"Custom event",[91,1909,1910],{"align":72},"Varies",[310,1912,1914],{"title":1913},"LinkedIn Conversion ID",[18,1915,1916,1917,1920],{},"Each conversion category in LinkedIn requires a ",[22,1918,1919],{},"unique Conversion ID"," created in Campaign Manager. One ID cannot be used for two different purposes.",[10,1922],{},[30,1924,1926],{"id":1925},"_3-conversion-strategy-strict-vs-send-all","3. Conversion Strategy (Strict vs Send All)",[18,1928,1929,1930,629],{},"Konektor provides flexibility in how you send conversion data. You can choose this strategy in the ",[22,1931,1932],{},"Settings > Conversion",[49,1934,1936],{"id":1935},"option-1-strict-mode-default","Option 1: Strict Mode (Default)",[18,1938,1939],{},"To maintain your ad algorithm data quality and prevent organic data from mixing with ad data.",[310,1941,1942],{"title":365},[18,1943,1944,1945,403],{},"Read the full comparison between strategies in the ",[22,1946,1947],{},[438,1948,1950],{"href":1949},"\u002Fen\u002Fdocs\u002Fbusiness\u002Fconversion-strategy","Conversion Strategy Guide",[327,1952,1953,1963,1987,2000,2010],{},[330,1954,1955,1958,1959,1962],{},[22,1956,1957],{},"How it Works",": Conversion events are ",[22,1960,1961],{},"only sent"," when the minimum platform-specific data is available.",[330,1964,1965,1968,1969,1972,1973,1352,1976,1979,1980,1983,1984,1986],{},[22,1966,1967],{},"Google GA4",": Requires ",[94,1970,1971],{},"ga_client_id"," when the event is sent. Click IDs such as ",[94,1974,1975],{},"gclid",[94,1977,1978],{},"wbraid",", or ",[94,1981,1982],{},"gbraid"," still matter for attribution, but they do not replace ",[94,1985,1971],{}," in this mode.",[330,1988,1989,1992,1993,1352,1995,1352,1997,1999],{},[22,1990,1991],{},"Google Ads API",": Can use ",[94,1994,1975],{},[94,1996,1978],{},[94,1998,1982],{},", or sufficient hashed identifiers for direct upload.",[330,2001,2002,2005,2006,2009],{},[22,2003,2004],{},"\"Skipped\" Status",": If the minimum data is missing, the system records a ",[94,2007,2008],{},"skipped"," status in the sync logs.",[330,2011,2012,2015],{},[22,2013,2014],{},"Benefits",": Cleaner attribution for ROI. Ad platforms only receive data from actual ad clicks.",[49,2017,2019],{"id":2018},"option-2-send-all-events","Option 2: Send All Events",[18,2021,2022],{},"To maximize data signals for the ad algorithm (AI Learning).",[327,2024,2025,2034,2040],{},[330,2026,2027,2029,2030,2033],{},[22,2028,1957],{},": Sends ",[22,2031,2032],{},"all"," qualifying conversion events, regardless of whether a Click ID exists.",[330,2035,2036,2039],{},[22,2037,2038],{},"Matching",": Platforms will use hashed personal data (Email\u002FPhone) to match users (Advanced Matching).",[330,2041,2042,2044],{},[22,2043,2014],{},": Helps ad algorithms learn faster and capture Cross-Device conversions.",[631,2046,2048],{"title":2047},"How to Change",[18,2049,546,2050,2052,2053,2056],{},[22,2051,1932],{},", then select an option in the ",[22,2054,2055],{},"Conversion Strategy"," section.",[310,2058,2060,2067],{"title":2059},"Detailed statuses in Sync Logs",[18,2061,2062,2063,2066],{},"No matter which strategy you use, ",[22,2064,2065],{},"Sync Logs"," still uses the same detailed statuses:",[327,2068,2069,2075,2081,2087],{},[330,2070,2071,2074],{},[94,2072,2073],{},"accepted",": the platform accepted the payload.",[330,2076,2077,2080],{},[94,2078,2079],{},"partial_failure",": the request was accepted, but some data was rejected or returned warnings.",[330,2082,2083,2086],{},[94,2084,2085],{},"failed",": the request failed before the platform accepted it.",[330,2088,2089,2091],{},[94,2090,2008],{},": the event was intentionally not sent because the minimum data, consent, or configuration was not sufficient.",[10,2093],{},[30,2095,2097],{"id":2096},"_4-value-settings","4. Value Settings",[18,2099,2100],{},[438,2101,2102],{"href":2102,"rel":2103},"https:\u002F\u002Fguide.konektor.id\u002Fembed\u002Fcmkuuen231zxn12hhg8s9zf2v?embed_v=2",[442],[18,2105,2106,2107,2110],{},"Konektor allows you to send monetary value (revenue) to ad platforms to calculate ",[22,2108,2109],{},"ROAS"," (Return on Ad Spend) accurately.",[327,2112,2113,2119,2125],{},[330,2114,2115,2118],{},[22,2116,2117],{},"Estimated Value",": The estimated value when the lead first enters.",[330,2120,2121,2124],{},[22,2122,2123],{},"Actual Value",": The real transaction value (e.g., the final deal value).",[330,2126,2127,2130],{},[22,2128,2129],{},"Fixed Value",": A fixed value for every conversion (e.g., IDR 10,000 per lead).",[49,2132,2134],{"id":2133},"value-input-popup-modal-trigger","Value Input Popup (Modal Trigger)",[18,2136,2137,2138,359,2140,2142,2143,2146],{},"You can enable an automatic popup that asks the CS to input the deal value when changing a lead status to a specific status (e.g., ",[94,2139,267],{},[94,2141,249],{},"). Enable trigger statuses via the ",[22,2144,2145],{},"Modal Trigger Statuses"," field.",[10,2148],{},[30,2150,2152],{"id":2151},"_5-supported-platforms","5. Supported Platforms",[18,2154,2155],{},"Konektor supports modern server-side integrations for:",[327,2157,2158,2164,2169,2175],{},[330,2159,2160,2163],{},[22,2161,2162],{},"Meta Ads",": Via Conversions API (CAPI).",[330,2165,2166,2168],{},[22,2167,468],{},": Via Enhanced Conversions.",[330,2170,2171,2174],{},[22,2172,2173],{},"TikTok Ads",": Via Events API.",[330,2176,2177,2180],{},[22,2178,2179],{},"LinkedIn Ads",": Via Conversions API.",[18,2182,2183,2184,629],{},"Ensure you have completed the necessary configuration in the ",[22,2185,2186],{},"Pixels",{"title":2188,"searchDepth":2189,"depth":2189,"links":2190},"",2,[2191,2199,2205,2209,2212],{"id":32,"depth":2189,"text":33,"children":2192},[2193,2195,2196,2197,2198],{"id":51,"depth":2194,"text":52},3,{"id":377,"depth":2194,"text":378},{"id":453,"depth":2194,"text":454},{"id":520,"depth":2194,"text":521},{"id":610,"depth":2194,"text":611},{"id":660,"depth":2189,"text":661,"children":2200},[2201,2202,2203,2204],{"id":664,"depth":2194,"text":665},{"id":948,"depth":2194,"text":949},{"id":1366,"depth":2194,"text":1367},{"id":1653,"depth":2194,"text":1654},{"id":1925,"depth":2189,"text":1926,"children":2206},[2207,2208],{"id":1935,"depth":2194,"text":1936},{"id":2018,"depth":2194,"text":2019},{"id":2096,"depth":2189,"text":2097,"children":2210},[2211],{"id":2133,"depth":2194,"text":2134},{"id":2151,"depth":2189,"text":2152},"advanced",null,"Complete guide to setting up Event Mapping, Custom Events, and Conversion Values for Meta, Google, TikTok, and LinkedIn optimization.","md",{},20,"\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings",{"keywords":2221,"canonical":2219,"title":5,"description":2215},[2222,2223,2224,2225],"conversion settings","event mapping","facebook pixel","google ads conversion",{"loc":2219,"lastmod":2227},"2026-09-06","en\u002Fdocs\u002Fadvanced\u002Fconversion-settings",[2230,2231,2223,2232],"conversion","pixel","ads",true,"Cw-l-RC7aDWUAPR9MwVzaSw9RooPlGilAlwuDPJ_hAA"]