The home page now explains LPWA and CTWA
A new How it Works section, a technical summary, the LPWA glossary term, and link previews with the Konektor brand.
The home page now has a How it Works section for two ad paths into WhatsApp: LPWA (Landing Page to WhatsApp) and CTWA (Click-to-WhatsApp). Each path shows its steps, from the ad click to the conversion event.
A technical summary near the bottom of the home page lists the click identifiers that Konektor reads, how it matches a chat to an ad click, and the events it sends to ad platforms. The glossary also has a new term: LPWA.
Link previews for Konektor pages now show the Konektor logo and the LPWA and CTWA flows. Page titles no longer repeat the Konektor name.
The CTWA guide now lists Official WhatsApp Business and Kapso in its channel table.